Creative Direction / Art Direction (Ogilvy & Mather)
Anolon is a fully forged carbon steel knife from Meyer. It employs manufacturing techniques that are widely known to produce the best knives, ensures a stronger blade for a cleaner and sharper cut. Thus, the concept literally demonstrates the finest cut that Anolon provides!
The ad is targeted towards high-end consumers (chefs, housewives, etc.) who demand true cooking enjoyment and the pleasure of food preparation along the way.
Copy: Forged carbon steel. For extra sharpness. Anolon.