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Anolon 'Molecule'
Creative Direction / Art Direction (Ogilvy & Mather)

Anolon is a fully forged carbon steel knife from Meyer. It employs manufacturing techniques that are widely known to produce the best knives, ensures a stronger blade for a cleaner and sharper cut. Thus, the concept literally demonstrates the finest cut that Anolon provides!

The ad is targeted towards high-end consumers (chefs, housewives, etc.) who demand true cooking enjoyment and the pleasure of food preparation along the way.

Copy: Forged carbon steel. For extra sharpness. Anolon.

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