Print Campaign

ArmyColor Camouflage Gear 'Environment'
Creative Direction / Art Direction (Ogilvy & Mather)

The campaign is to promote a new selection of camouflage products, available at ArmyColor store. The concept is to depict the authenticity of the products and in its full glory. The posters are targeted towards the camouflage worshippers, hunters, military wear lovers, etc who demand the best camouflage products.

'Jungle' translation:
French Army Woodland Camouflage Backpack (100L). ¥240.
US Marine M65 Combat Camouflage Windbreaker Jacket (Military Ver). ¥1250.
ARMYCOLOR. Camouflage Gear.

'Snow' translation:
US Army G8 CP (All Terrain) Camouflage Windbreaker Jacket. ¥190.
German Army Snow Camouflage Fatigue Set. ¥690.
US ACU Combat Camouflage Fatigue Set (Military Ver). ¥1750.
ARMYCOLOR. Camouflage Gear.

'Desert' translation:
US Army 6-colored Desert BDU Fatigue Set. ¥140.
German Army Desert Camouflage Tactical Waist Vest. ¥790.
ARMYCOLOR. Camouflage Gear.

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